Fashion and Instagram as an advertising tool.
The fashion designer will use Instagram to avoid the principal legal issues and regulations that arise in a fashion advert.
Instagram is a mobile photo sharing application and service that allows users to share pictures and videos either publicly or privately on the service, as well as through a variety of other sound networking platforms such as Facebook, Twitter, Tumblr, Snapchat and Flickr.
It’s that glimpse into a designers mind, as well as their stock cupboard, that makes Instagram so intriguing, turning a feed into a living mood board.
Fashion designers double check the banner, and not just post cold products, they give insight into their working methods, their ideas, their staff, their mindset and most of all their inspiration. Yes, they creat a great marketing tool, to sell their designs.
Designers including my label Antoinette Olivia Swimwear designs, seize on Instagram to tell our story and seduce consumers all around the world, reaching potentially millions of global followers.
It is truly an indispensable way of communicating your brand. If used correctly, it can give you direct access to other designers, photographers, editors, stylists and models. Moreover, it is global networking made easier by simply posting on Instagram.
The only criticism of Instagram is that there is no direct way to commerce. Although Instagram has introduced clickable advertisements via its “carousel”platform, labels are hoping that a more direct path to purchase (a “shop now” button) will eventually be introduced. But until then, labels will still use Instagram for engagement and inspiration of their consumers.
However let us not forget that consumer protection laws that apply to traditional media equally apply to online and mobile media. I hasten to add that for the purposes of my global readers, I speak mainly in respect of the laws of England and Wales.
The law regulates all those who provide goods and services to consumers, regardless of whether they are doing it in the course of a business activity and regardless of whether they are formally registered as businesses. Under the Consumer Protection Law and its regulations, the consumer has the right to return any good that he or she buys within 15 days of receiving that good if it does not satisfy the purpose for which it was purchased, is faulty, or does not match its original description. It is prohibited for the supplier to declare that any goods purchased cannot be returned and must accept the returned goods or fix them without any additional cost to the consumer.